Why Is Lululemon So Expensive? The Hidden Costs Behind the Brand’s Luxury Appeal
Lululemon’s price tags—think $128 for leggings, $148 for a hoodie—have become a cultural talking point. Critics call it overpriced; devotees defend it as an investment. But the real story isn’t just about sticker shock. It’s about a carefully constructed ecosystem where every dollar spent reflects a blend of science, craftsmanship, and psychological branding. The brand … Read more
